Igen Process

The shortcomings of denial

The word “No” is perceived as a command to stop ongoing or attempted behavior. Often it is associated unpleasantness, negativity, and censure.

Say the word NO to a person and watch what it does to him or her. Depending on how well he or she can hide emotions, it may be as obvious as a hardening of the facial features, a clenched jaw or defiant eyes, or maybe, just subtly a tension at the back of the neck. Not at all visible to the eye, however, is what happens inside the body – the release of numerous hormones and neurotransmitters that are associated with stress. These stress reactions interrupt the normal functioning of the brain, impairing logic, reason, language processing, and communication – making it difficult to effect change in attitude or habits.

People often associate weight loss to just saying NO to a lot of things – NO to pasta, NO to ice cream, NO to cake, NO to carbs. The nature of your brain is to act. NO means STOP to the brain. However, the command to STOP generates in the brain a need for a reason to stop. If the reasons are not clearly understood; Which carbs are worse?, How much exercise? If these are unclear, and thre is no clear sign of progress, then the brain eventually starts to rebel against the idea and the whole concept of dieting and exercising becomes unpleasant and negative.

Studies show that “positive words and thoughts propel the motivational centers of the brain into action and they help us build resilience when we are faced with life’s problems. Drawing from this premise, the key to successful weight loss would depend on approaching it with a positive attitude. Instead of focusing on the NO’s -and what is being “imposed” on us and what we’re “being deprived from”.

80% of people with restrictive diets fail to continue their weight loss efforts after a period of time or they lose weight but regain it quickly and continue to gain weight. A diet full of No, Don’t and Never is doomed to fail because it is negative and inhibits behavior. Let us look into this directive – “Don’t eat carbohydrates” The likelihood of us sticking to this becomes weak because we do not know the differences between types and sources of carbohydrates and how they affect us. And because we are not armed with this knowledge, we are not able to decide when it is OK to eat them and when not to. It takes away our control of our food. Of those 80% who abandoned the weight loss effort, most will look for a different approach and begin once more.

The 20% who do successfully achieve and/or maintain their desired weight, most likely had and have powerful incentives fueled by personal reasons. The Igen Process helps you identify personal incentives and build your motivation to maintain your goals in sight without the use of statements that contain No, Don’t and Never.