Igen Process

Adapting to change

Our limbic system, also referred to as lizard brain or primitive brain, adapts to an environment that guarantees the survival of the organism. The brain characteristic that enables this adaptation is called “neural plasticity”. A three month abstinence from a highly preferred food will dampen and eventually eliminate the brain’s desire for that specific food. It adapts to the absence! Even if you know that the specific food is in the shelves of your market or even your pantry, as long as you don’t eat it, the brain will begin to habituate to its absence.

Conversely, eating food that is disliked will be tolerated at first and with continued use eventually a preference will develop. The Igen Process over the length of the program will help you discover, develop and use this adaptive ability of the brain.


The development of children’s food preferences is influenced by genetic, familial, and environmental factors. There have been studies showing strong genetic influence on appetite in children, but the environment also plays an important role in modeling children’s eating behaviors.

High-fat and sweet foods are usually preferred by children of many countries, whereas vegetables are almost universally rejected. Some studies show that gene influence can be tweaked by environment and behavior. The willingness of children to try new foods or specific foods is enhanced or restrained by cultural peculiarity and by early exposure to both the taste and texture of foods.

So, in other words, if you introduce your children to healthy foods at an early age, they can easily develop a liking for these foods and even associate warm family feelings with these foods. These foods can become their “comfort foods”. In addition, introducing variety to your children at an early age opens them up to be willing to and wanting to experience variety during their entire lifetimes.

There is evidence that the food environment that parents create at home shapes children’s food preferences and food-acceptance patterns, such that availability and exposure to foods can affect children’s food selections and intakes.

The good news is that you can condition yourself to like things. Most people have to train themselves to enjoy a new kind of diet when a lifestyle change is needed for medical reasons. For example, if you stop adding salt to your food, then after a few appallingly bland and colorless weeks, your palate will become more sensitive to other tastes, and you’ll be able to enjoy your food with less salt. You must always remember that you are in control and you can change not only your behavior but your food preferences, likes, and dislikes.

Adapting to change